Felix Baumgartner & Red Bull’s PR Frontier

Felix Baumgartner celebrates after his successful skydive from the edge of outer space.

Felix Baumgartner’s amazing skydive a few days ago, from the cusp of outer space, could lead energy-drink company Red Bull to a public-relations frontier where no other brand has journeyed.

Having handled the “before” and “during” aspects of the story, now comes the limitless “after,” as I touch on in my Examiner.com Marketing & PR column.

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