`Flail & Email’ Makes Its Turn-of-Phrase Debut

Do you ever wonder who coined certain turns of phrase?

Take “smile and dial,” for example, which refers to the practice of cranking out phone calls in some sales-frenzy fashion.

I’ve got to believe that expression emerged some time in the last century, most likely in the last 50 years and certainly post-1876, when Alexander Graham Bell invented the telephone. (Just what do you suspect was its rhyming precursor, anyhow…`knock and stalk’?)

Here’s a phrase that you likely have never heard or seen–at least, I find no reference to it in a Google search: “flail and email.” That’s what I call the electronic mail variation on the smile-‘n’-dial theme, as I noted yesterday in my Chicago Marketing & PR column for Examiner.com.

No need to flail about in order to see the context of the piece, which is headlined “Don’t Just `Flail & Email’–Ensure¬†Your Media Targets Are `Eligible Receivers.'”¬†

 

 

 

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