1. He has a knack for saying foolish things at the most inappropriate times, such as his stage-storming incident the other night when he dissed Taylor Swift.
2. He knows how to keep his name in the news, in a big way. As I told John Williams of WGN Radio this morning (after he solicited callers to comment on Krazy Kanye), Mr. West has a tremendous reservoir of PR savvy, in crazy-like-a-fox style.
3. His pause on the Leno show last night was a bunch of show-biz hokum. Puh-lease. And his excuse that he had failed to properly grieve his mother’s death, and that is a factor in his anti-social antics? C’mon, Kanye, keep the sympathy card close to your vest.
Still, the guy’s got a shameless gift for drawing attention to himself.
How many more people tuned in to Leno because they wanted to see what Kanye would do next? I would be willing to bet that his presence gave the show an extra 5% of viewers, at minimum.