Tag Archives: media pitch tips

Finding the Media’s Need and Filling It: Tips on Shining a PR Light Amid the Storms

  A J.C. Restoration Large Loss Catastrophe Bus “Give the media what they need, and you will get what you want.” I’ve uttered that so many times to my clients that it’s become a mantra. What the media need: legitimate news. What clients want: to get their name “out there” in the various media outlets. […]