Tag Archives: writing tips

How ‘why?’ can inject life into your next news release

We’ve all heard the expression of “raining cats and dogs.” In the arena of news releases, however, there is an all-too-common experience: yawning cats and dogs. That’s an expression for the lifeless, bland collections of words that do a disservice to the word “news.” This came to mind a few weeks ago, when a college […]

In News Releases, Less Is So Much More

There’s a reason why telephone numbers are only so long. When it comes to retaining a series of digits, we tend to max out at four. Likewise, do you think of your social security number as a 9-figure monster, or a three-figure beginning, a two-digit middle, and a four-figure finale? The same is true in […]