Tag Archives: publicist advice

How ‘why?’ can inject life into your next news release

We’ve all heard the expression of “raining cats and dogs.” In the arena of news releases, however, there is an all-too-common experience: yawning cats and dogs. That’s an expression for the lifeless, bland collections of words that do a disservice to the word “news.” This came to mind a few weeks ago, when a college […]