Last week, I was pleased to be able to share some thoughts with students at Northwestern University’s Medill School of Journalism.
Twenty years ago, when I graduated from Medill, I never would have imagined that I’d be part of something called “PR Month,” which the school has wisely initiated to address increasing interest in a public relations career track among students.
Below is an excerpt in which I discuss the value of practicing as much journalism as possible before venturing into a public relations career:
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