Last week, with A Winning PR Recipe: Timely Stories, I touched on the importance of being timely with story ideas to the media.

And usually, all you need are a few weeks’ advance notice to ensure the currency and relevance of a story pitch.

But you also have to keep your eye on longer lead times, such as a recent ditty about McAdam Landscaping offering tips to prep properties for the spring.

I realize it’s January, but it may be time to start thinking about July!

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