Timeliness is an essential ingredient for successful public relations.

And with Super Bowl 46 only a few days away, it’s a natural, timely hook, if you can think of one with a logical tie-in to your organization, product or service.

For one popular club in Burr Ridge, that principle translated into a news release riding the big game’s coattails. The Inside Edge PR release carried the headline, “Five Seasons Family Sports Club Issues Five-Point Plan for Super Bowl Fan Fitness.”

There is no limit to the number of story ideas you can link to the calendar, but some other potential timely tie-ins coming up this month: Groundhog Day, Valentine’s Day, Presidents Day and, for the first time since 2008, Leap Day.

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