Tag Archives: community relations

Don’t Let Sour News Linger: In the Wake of Negative News, Shift the Focus Forward

From a distance, thanks to the big red letters against the white poster in the front window of the building, the words are easy to see: “THIS STORE WILL BE CLOSING ON.” Only when getting much closer to the window would you be able to see the hand-scrawled customization of that generic announcement: “Sat., 12-28-13 […]