Tag Archives: event photography

How Photography Gives You a PR Boost, Part 2

In the first of this two-part series, we explored the media’s rising dependence on other sources to provide photographs for the stories they tell–and the potential for publicists to fill the void that is created by that shift. Here we explore two of the more common reasons why publicists and marketers fumble the opportunity that […]

How Photography Gives You a PR Boost, Part 1

In journalism, “sure shot” is a term that I first encountered as a young newspaper reporter. It’s the practice of taking a simple photo, or set of photos, while on the scene of a story. Whether it is a building fire or a feature profile of a baseball card shop owner, the idea is for […]