Tag Archives: events

Event-Based PR: The Perils of Putting Your Eggs in Only One Time-and-Place Basket

A few years ago, I offered counsel to a suburban Chicago company that was eager to build a public relations-and-marketing campaign around one big, blowout event in the city. But there was one big, blowout problem, as I saw it then and see it even more clearly today. Without a high-profile celebrity or some other […]