Tag Archives: Five Seasons Sports Club Chicago PR PR follow-up Special Olympics PR tips

PR: Slugging It Out…Even When It’s “Over”

With apologies to Yogi Berra, when it comes to generating publicity, “it ain’t over til it’s over” is barely touching the surface of your PR potential. It’s naive to think of a PR opportunity being an “event” with a fixed window of time. Yes, an event may be a key component of your publicity plan, […]