Tag Archives: media snobs

Sticking Up for The Client, Sticking Up for The Story

A Chicago media personality today told me that my pitch on behalf of a client was “self-promotional” and so, if they were guests on a segment, it would be a “free commercial.” At first, I thought about replying snarky-style: “Isn’t that the whole idea behind public relations?” However, that’s not the whole idea. It’s a happy byproduct […]