Tag Archives: Teddy Greenstein

Wildcat Winning Streak Illustrates Ease, Effectiveness of Passage-of-Time Storyline Hooks

Over the years, as I have hired people to work on client projects, one of the quickest ways I can weed out weak story-tellers from the strong is to see what they do with “a layup.” In other words, when there’s an easy shot at exploring a creative way to tell a story, does the […]