Tag Archives: Zurich Insurance

Zurich Insurance at 100 Years & Its Marketing Lesson in Historical Context

Longevity counts for something. Go deep into the 15th round against heavyweight boxing champion Muhammad Ali, as unheralded Chuck Wepner did 38 years ago yesterday, and become one of the most celebrated underdogs in the sport’s history. (It also doesn’t hurt your chances if a struggling actor named Sylvester Stallone, inspired by the fight, creates […]