Of course, my role as publicist is to make sure as many people hear about it as possible. And today marked a significant step in that direction, as XS was the subject of a fun,
Below is a related press conference from last Friday at the Green Party’s national convention in Chicago, held in a way that might best be described as “unorthodox.”
My idea to propose a U.S. Department of XS Energy, and to tie it into a national political party convention, came in May, after I read a book by publicity stunt veteran
When I noticed that the Green Party convention was in Chicago–on the same weekend that XS Energy Drink co-founder David Vanderveen would be in town for another promotional event–it had all the elements for a perfect Publicity Stunt Storm.
Our next step is to spread word of the Sun-Times’ coverage to other media, and expand awareness of