A Story About Unintended Consequences

I am in the midst of outreach with the media about a story looking at unintended consequences–how the “Back to Sleep” campaign to prevent SIDS-related deaths has contributed to an uptick in “flat head syndrome, or plagiocephaly.

A portion of the effort, which I’m undertaking with Plunkett & Associates on behalf of Scheck & Siress, is online at Triblocal.com.

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