The same fine folks who specialize in wasteful spending via patronage and other forms of bureaucratic bumbling–I refer, in this case, to the Chicago City Council–now are considering telling mobile advertising units to go away.
The latest example of government lackeys’ penchant for sticking their noses where it’s neither desired or necessary is a proposal to ban mobile billboard vehicles. In her piece in the Chi-Town Daily News, reporter Megan Cottrell reports that a council committee is mulling whether to assess a $5,000 fine “on any vehicle primarily used for advertising purposes.”
The lame rationale, as put forth by Alderman Bob Fioretti, is that the vehicles “pollute the environment, cause traffic congestion and distract drivers.” The first two concerns relate to any vehicle, so that doesn’t carry any weight. And as for distracting drivers, isn’t that the point of any ad–to get your attention?
What’s next–banning billboards? Pretty women strolling along the sidewalk? No, thanks, Big Brother.
The story notes, “Consideration of the measure has been delayed until now because Alderman Fioretti’s staff said they needed more time to gather resources and evidence.”
In layman’s terms, they’re winging it. Here’s hoping this lamebrain idea crashes and burns. In my experience, mobile advertising is far more effective and interesting than most any other form of advertising out there.