At this writing, I have 94 connections on LinkedIn, the professional online networking site.
But the figure that I’m more focused on is 35.
That’s the number of my connections for whom I’ve written recommendations. In my observation, most folks have a recommendation rate of less than 10 percent, some recommend maybe 1 out of 100 contacts, and still others have monumental lists of people, into the hundreds, with nary a recommendation in sight.
What makes those lists any better than a glorified address book?
Over the past two years, I’ve decided to take a markedly different approach and emphasize quality over quantity in my LinkedIn world. My reasoning is simple: I want to share honest praise about people whom I respect and value. After all, that’s often why I want to Link-In with them in the first place.
There are some potential benefits in the process.
First, because recommendations are relatively scarce, they stand out and visitors are more apt to read them and click on the recommender’s name to learn more about his or her background.
Second, as a writer, recommendations are an opportunity to showcase my ability to communicate. And, it shouldn’t be overlooked, you need not be a writer for that skill to be deemed a relevant professional asset.
By the way, here’s the door to my LinkedIn profile.