For Marketing & Public Relations Strategy, Quality of Questions Helps You Hit Target

Trying to get some PR focus? Answer these questions to get closer and closer to your bulls-eye.

The quality of your work is directly related to the quality of questions that you ask–and often, those queries should be targeted squarely at yourself.

In developing public relations and marketing strategy for my clients, these questions in the bulls-eye graphic (click to enlarge) are among the first ones that I ask.

The Q & A process isn’t a one-time phenomenon, of course. So when’s the last time you pressed yourself to come up with fresh and forward-looking answers to this type of self-examination?

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