Behind the Scenes: Story-Telling Artist Shines Light on Realtor Building Transformation

This summer, I had the pleasure of collaborating with friend and next-door neighbor Joe Crosetto to write a story about the work that his firm, Interactive Building Solutions (IBS), is involved in: the make-over of the Realtor Building in downtown Chicago.

It is located at 430 N. Michigan Avenue, where the National Association of Realtors (NAR) is making major changes to the 56-year-old building that has been their headquarters since 1978. The complex effort benefits from other experts, including Grumman/Butkus Associates, GNP Realty Partners, and ONE Development.

Joe has the title of “sales engineer” at IBS, but an overarching description of him really must begin with “artist.”

Those artistic talents extend to a variety of creative art forms, including sculpture and pottery-making. Among other pieces, he makes beautiful travel mugs and pots that you can see at Art-O-Rama.

The four-page story spread.

In much the same way, from conception to completion, Joe brought this story to life. Through words and images, he translated his initial vision for communicating the behind-the-scenes transformation of this Magnificent Mile building.

The result: this striking November 2018 cover story for Chief Engineer magazine, which you can read here as a PDF posted on the IBS website. Thank you, Joe, for allowing me to come along for the ride!

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How Photography Gives You a PR Boost, Part 1
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