If It’s 2012, That Must Mean It’s Time For Joe The Plumber, Act II

Four years ago, I predicted in this blog that as long as Joe the Plumber was around, he’d have a voice during each Presidential campaign cycle.

My post was headlined, “Hey Joe the Plumber, it’s Just the Start!”

Turns out my prediction was too timid in its vision—in case you missed it, Samuel Joseph Wurzelbacher is not only being sought out for his views, but he’s seeking office himself.

Joe the Plumber….now Joe the Politician?

Described as a “Tea Party favorite” in his Congressional race, JTP last week told POLITICO that President Obama has been “blessed by God” to gain the highest office in the land.

Regardless of your political leanings, you have to admit that we live in a pretty intriguing country when a brief, chance encounter at a political event can launch (an as-yet unproven) political career.

What happened in Ohio four years ago can happen anywhere, any time. For example, here in the Chicago area, with some PR counsel and support from yours truly, this is an only half-joking example of what I might do for a budding massage therapy practice:

Arrange for the therapist (or group of therapists) to attend a controversial confrontation (think Occupy movement or a pro-life vs. pro-abortion show-down). Be sure that each therapist is wearing a T-shirt featuring their practice details, including website, and that further proclaims:

“No Matter What Side You’re On, I Won’t Rub You the Wrong Way.”

Then be sure to give both sides equal tender loving care, passing along your business card and promotional offers along the way.

On a related note, shortly after Illinois Gov. Rod Blagojevich was arrested in December 2008, I created a public relations campaign for a Chicago-area hair salon.

Here’s background on that effort for Theresa Charo, which resulted in multiple media placements for her business.

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Hey, Joe The Plumber: It’s Just The Start!

The moment I saw my brother’s text message last night, I suspected that we had the latest media sensation on our hands.

“Joe the plumber making waves in debate,” Andy wrote.

At first, I thought some guy named Joe had commandeered a microphone at last night’s third and final Presidential Debate and blasted Barack Obama or John McCain, or both. Instead, as I later learned, McCain had simply referred to this fellow named Joe, oh, about 4,000 times. “Joe the plumber” became a mantra as McCain sought to connect with the nation’s beleaguered middle-class.

Now comes news that Joe is not actually a licensed plumber. Horrors! What next?

Of course, that’s just one detail among hundreds that have already emerged about the suddenly famous 34-year-old from the Wurzelbacher clan. Typing “Joe the plumber” into Google nets 900,000 hits, easily outdistancing “Joe sh*t the rag man,” one of my mom’s favorite expressions.

Mark my words: in 2012, 2016, 2020, and every four years thereafter, Joe the Plumber (the “p” will be capitalized by then) will be sought out for his views of that year’s Presidential race. That is, if the Ohio man can live through all the nutty media scrutiny.

By the way, a certain Amarillo, Texas plumber with a fortunately named website and a hilarious Dan Aykroyd-in-Saturday Night Life style illustration on the home page is bound to see an uptick in business.

And a certain Houston plumber must be getting some increased web traffic, too.

Can a “Joe the Plumber” political party be far behind?