A Mega-Fun News Release On Biz Program

As anyone who knows me well can attest, my life the past three months has often revolved around coordinating the Shop the Village program that debuted in Oak Park.

Today marks a high point of the campaign, which has been focused on stimulating commerce among more than 100 participating merchants from across the community. On Sunday afternoon, an Oak Park couple discovered that they are holding the Mega-Gift ticket, worth more than $4,000 in gifts, services and other prizes.

The couple, Paul and Polly Grimes, e-mailed me shortly thereafter and we coordinated a meeting today, where I confirmed they had the winning ticket and passed along all the prizes.

The Grimeses shared a delightful story that thrust me gladly back into the role of reporter as I interviewed them to develop a news release that I issued this afternoon to the local media.

At Triblocal.com, you can read the Inside Edge PR news release about the Grimeses’ story.

PR Update: Five Seasons/Athletes For Life

This afternoon, as was my hope yesterday, I finished the news release on the Five Seasons Sports Club in Burr Ridge hosting the Athletes For Life mobile Cardiac Screening Facility, starting Sept. 16-17, taking a day off, and wrapping up on Sept. 19-20.

In all, I contacted about 15 media outlets, encompassing newspapers, regional magazines, television and radio, and offered slight modifications depending on whether the outlet was closer to Burr Ridge or Northbrook. Especially with weekly newspapers, it’s vital to provide at least 10 days’ advance notice. Depending on the timing of an event, even 10 days’ notice sometimes provides only one pre-event placement opportunity.

As I often do, I also placed the release on the user-generated websites for the Chicago Tribune (Triblocal) and the Sun-Times News Group (Neighborhood Circle).

Marlene Karman, a part-time employee at Five Seasons, has been tremendous in providing me with information and photographs, including the one posted in this missive as well as the post from yesterday.

The one above shows the 48-foot trailer, aka the mobile Cardiac Screening Facility, and the other, on yesterday’s blog post, is of Marlene with retired NFL player Willie Gault, co-founder of the AFL Foundation, from an event held at the Karman residence a month ago.