Tag Archives: Patch.com

Chicago Tribune’s Hyper-Hyper-Local Push

What’s next, URLs by the block? Sure, “hyper-local,”  as a way of describing the trend in journalism toward coverage centered on ever-smaller geographic areas, has been overused in recent years. But I can’t help but think that the Chicago Tribune, some four years after launching TribLocal to up the media market’s ante in the suburbs, has […]

Humor + Humanity in Communication Paves The Way to a Great First Impression

I really am trying to write shorter blog posts–I preach it all the time and you are more likely to read this entire ditty if I stopped right after this sentence. But I promise this one is worth the extra effort you’ll require to dig in here. In fact, extra effort–just a modest amount, mind […]