Azure Horizons: Good Deed Gets Published

In late October, when Azure Horizons owner Keith Carrizosa (pictured, on the left) hired me to tell the story of his company’s role in donating computers to Roberto Clemente High School in Chicago, we described it as “no good deed shall go unpublished.”

Well, it’s gratifying to know that others agree. In addition to receiving Univision TV treatment last weekend (a segment shot inside Clemente High), the Dec. 4 edition of Extra! newspaper included the story, in both English and Spanish, that recounts Azure Horizons’ effort.

One element that has helped generate media interest were a series of videos that I shot, and which are noted on this Inside Edge PR blog post.

You can read the story on Extra’s web site or by clicking on the image here:

No Good Deed Shall Go Un-Videotaped

In an Inside Edge PR blog post a few weeks ago, I mentioned a public relations variant on an age-old saying: “No good deed shall go unpublished.”

Of course, with this variant comes a corollary: “No good deed shall go un-videotaped.”

I followed my own advice recently, as I prepared to spread the news of a donation of about 60 computers, from Keith Carrizosa of Azure Horizons, an Oak Park computer consulting company, to Roberto Clemente High School in Chicago.

Below is one of three brief interviews that I shot and uploaded onto YouTube. The other two videos are here and here.