A rather rough day on the PR front for Patti Blagojevich, the beleagured wife of the former governor of Illinois.
She eats a tarantula on “I’m A Celebrity…Get Me Out of Here,” but the charity of her choice can’t stomach being associated with her. You can read about it here in the Chicago Tribune’s account.
I suppose it’s time for me to remind the Blago Brood that the offer still stands from hair salon owner Theresa Charo. In a February campaign waged by Inside Edge PR (“Client sets sights–and shears–on Blago”), Charo offered to raise $1,000 for charity if Rod agrees to let her shave his head.
And if that scenario isn’t appetizing, Charo will happily cut the entire family’s hair for free through January 2011.
Sure, the $1,000 shaved-head sum pales in comparison to the double-top-secret reality-TV fee that Patti is commanding.
Public relations can get you into some hairy situations, but in the case of a new Inside Edge PR client, Theresa Charo, that’s not necessarily a bad thing.
She has set her sights–and her shears–on former Illinois Gov. Rod Blagojevich, and it’s triggered an immediate media reaction. More on that momentarily, but first, a recap about Blago:
Perhaps even more than his troubles with federal investigators, he is noted by Americans for his over-healthy crop of hair. For more than two months, his mop-top has been the butt of jokes, digs, jibes and snipes.
Seemingly unfazed and certainly unbowed, Blago has stared down his critics, all the while peering from beneath the thick, dark tresses that conceal his forehead as he declares his innocence.
So it was only a matter of time before someone tapped into widespread public sentiment that the ex-public official could benefit from a haircut–and possibly even a complete Kojak (for youngsters unfamiliar with the term, that’s the 1970s TV series starring bald actor Telly Savalas).
With that in mind, you can read an Inside Edge PR news release about Charo, owner of Charo’s Hair Design & Day Spa in Elmwood Park, Ill. The story, which received more than 1,000 views at TribLocal.com in less than 36 hours this weekend, relates how Charo has extended an offer to cut not only Blagojevich’s hair, but also his wife Patti’s and their two daughters’ hair.
As the Wednesday Journal of Oak Park and River Forest noted on Friday afternoon, Charo has even pledged to donate $1,000 if Blago agrees to go Bald-o.
C’mon, admit it, you’d kick in a few bucks if it meant seeing his hair scattered on a salon floor, right?