Tag Archives: Chicago public relations

Resist Tunnel Vision About Your Value, Heed Market Feedback & Turn Failure into Success

In today’s rapidly shifting strategic marketing and public relations landscape, being willing to change is only one part of the equation. You’ve also got to be continually alert to those ways in which you must embrace change–or invite extinction. That truth comes to mind as 2010 draws to a close and I reflect on what was […]

Bulldog Reporter Publishes Truth-in-PR Piece

It’s true–I’ve been hammering hard lately on the fibbing front and the damage that lies can wreak on anyone’s credibility, reputation and overall bottom-line in the marketplace. And so it is that The Four Horsemen of the Apocryphal–the military, academic, athletic and business lies that I have observed in my career–were front and center in […]

In Bulldog Reporter: `Words Still Matter’

Late last year, the Medill School of Journalism solicited input from alumni about the future of journalism. I shared some thoughts at the time, but knew it was an incomplete effort. That’s almost always the way with the stories I write–the feeling that more could be done. Now, at least, those original ruminations have expanded […]

The Art of Out-Thinking Vs. Out-Spending

If you are interested in learning some new ways to think differently, especially in the marketing realm, then I highly recommend Buzzmarketing by Mark Hughes. It is full of creative ideas and real-life examples that capture what Hughes and others have done to stir the public’s imagination–and generate business for clients–without spending a ton of […]