The Story Behind `Super Skateboarder Stopper’

A quarter-century ago, I was fooled–hook, line and sinker–by an April Fool’s story in Sports Illustrated.

It was about Sidd Finch,” a newcomer to the baseball scene purported to be able to hurl the ball 168 mph, or roughly 68 mph faster than anybody else.

And I like pulling legs as much as anyone else–and much more than most.

So when I had a chance recently, at the invitation of Wednesday Journal managing editor Helen Karakoudas, to pull an April Fool’s stunt involving my alter ego, Super Shopper Spotter, I quite literally leapt at it.

Of course, last week when the article appeared in the “Wednesday Jerbil,” I doubt anyone believed for a moment that Triple S now stood for Super Skateboarder Stopper.

Just the same, it was fun. You can see the tale, “Superhero scouts new economic stimulus,” here at the Wednesday Journal website.

You can also check out some of Super Shopper Spotter’s other exploits here.

Related Posts:
How to Create Your Own Super Bowl Publicity–Without a $4.5 Million Commercial
NOVO’s ‘Trick or Treatment’ & Other Forms of Seizing Seasonal PR Opportunities

Video Persuades, Supports Media

Today there is a nice human-interest profile on Keeli Mickus (pictured with son, Hank) in the Wednesday Journal of Oak Park and River Forest.

In addition to reporter Terry Dean’s story, on its web site the Wednesday Journal prominently displayed three videos that I shot during an appointment that Keeli, a patient of Scheck & Siress, had about a month ago.
Posting those videos complements the writing, and not enough media take advantage of the opportunity. Fortunately, the WJ has some progressive, 21st-century minds at the helm.

Passing along links to supporting videos, as I did in this instance, carries a two-fold purpose: to persuade and to support.

First, videos more fully explain whatever story suggestion I’m making. The initial audience is the media member I’m trying to persuade to pursue the story.

Second, if a news outlet decides to pursue the story, the videos provide a relevant, supportive resource that it can share with its audience.

There’s still another advantage to shooting, and uploading, videos: in doing so, you are not putting all of your eggs in the traditional media basket. Instead, you create a direct communication link to your audience–in this case, prospective patients of Scheck & Siress. If and when media coverage occurs, that’s a welcome development but hardly the only barometer of success.

For example, before the story on Keeli appeared today, one of the videos now linked from the WJ website had attracted more than 220 views. And other videos I’ve shot for Scheck & Siress and other clients, dating back to May, have drawn thousands upon thousands of views.