Breathlessly, Barack Obama’s PR machine is offering to let Joe and Josephine Lunchbucket be the first to know of Obama’s VP choice. In a recent e-mail to supporters, David Plouffe, his campaign manager, wrote:

“You are the ones who built this campaign, and Barack wants you to be the first to know who will join him in leading our movement for change.

So, if you haven’t signed up to receive an email or a text message, sign up now. Or you can text VP to 62262 from your mobile phone.

Make sure to forward this message to your friends and let them know about this special opportunity.”

It’s yet another sign that Obama’s campaign is seeking to break new ground this political season by leveraging all the media options at their disposal. Call me jaded, but I think I’ll just wait those extra 52 seconds to get word from a ‘second-hand source,’ such as the Associated Press.

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