If you are in the PR business–or even if you’re not–you should know about Peter Shankman.
You may recall a previous post in which I credited Shankman with inspiring my idea for the U.S. Department of XS Energy.
This year, in particular, Shankman has shown why he is a creative force to be reckoned with. Perhaps his biggest endeavor has been extending his reach with Help A Reporter Out, or HARO, a service that matches journalists with sources and has ProfNet quaking in its stale boots.
I recently wrote a review of Shankman’s book, Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them.
Go here to check it out.