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Show Your Value, Don’t Just Talk About It

In story-telling, a key principle is showing, not telling. In other words, rather than say someone was nervous, you would want to convey, via telling details, behaviors that illustrated the nervousness. When it comes to offering a glimpse at my business value, I like to take the same approach: show it, don’t just talk about […]

Video Persuades, Supports Media

Today there is a nice human-interest profile on Keeli Mickus (pictured with son, Hank) in the Wednesday Journal of Oak Park and River Forest. In addition to reporter Terry Dean’s story, on its web site the Wednesday Journal prominently displayed three videos that I shot during an appointment that Keeli, a patient of Scheck & […]