A great, busy week wrapping up for Inside Edge PR, with much of it revolving around Tom & Eddie’s hugely successful Grand Opening on Friday at the Shops on Butterfield at Yorktown Center in Lombard.

For a PR sampling, simply type “Good Taste Guard” into Google and see what pops up first. And here’s a brief video snippet.

Also on the PR menu was a news release on this unorthodox step that Tom & Eddie’s took to secure an extraordinary “cheeseburger cake” created by La Petite Sweet of Westmont in conjunction with the Grand Opening.

We shared more about the making of the cake, via Q & A that I conducted with La Petite Sweet’s Diane Eenigenburg during Tom & Eddie’s VIP Party. (That’s me, in the photo below, standing on Friday in front of Tom & Eddie’s.)

Clearly, not your run-of-the-mill restaurant debut.

Of course, it’s all for naught if the food isn’t any good. Fortunately, what is plainly evident is that the food is fantastic, from a positive review by the Chicago Tribune’s Phil Vettel to rave remarks on Tom & Eddie’s Facebook Fan Page.

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