For anyone who wants to learn more about what not to do, when it comes to connecting with the media, below is a fun and practical video, produced by a company called Wondergem Consulting in Grand Rapids, Mich.
I especially chuckled at the editor who pointed out the annoying (and unprofessional) PR ploy of saying that the “client really needs to get this into the paper.”
As I often tell my clients, and stress in my workshop, PR Secrets From a Media Insider, the focus must be on giving the media what they need (and then you’ll get what you want).
The Power of Getting it On Video
PR Tips: How to Build Rapport With Reporters