When it comes to re-purposing content, don’t just get on with it…get online with it.

For a case in point, extending the PR moment for McAdam Landscaping via the “Ask the Plant Expert” columns over the past two years, see my Chicago Marketing & PR Examiner column from last week.

It’s the one that bears the headline “Don’t limit public relations to one platform—re-purpose and expand your reach.”




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