Tag Archives: re-purposing public relations

Re-Purposing PR: Getting it On–And Online

When it comes to re-purposing content, don’t just get on with it…get online with it. For a case in point, extending the PR moment for McAdam Landscaping via the “Ask the Plant Expert” columns over the past two years, see my Chicago Marketing & PR Examiner column from last week. It’s the one that bears the […]

PR Should Have Purpose—And is Even Better When It Can Be Re-Purposed

Public relations for its own sake is empty. It should have a purpose—some larger organizational aim that the PR serves. For example, a feature profile on a Realtor should help that professional and his or her firm sell homes. A recent case in point: this Inside Edge PR piece on Better Homes and Gardens Real […]