Last week, on the heels of some significant success among girl’s tennis players who have been coached for years at Five Seasons Family Sports Club, I wrote a round-up and shared it with the local media.

Along with the news release (“Five Seasons Sends Top Frosh Crop to IHSA Tennis Tournament”), which you can see at, I created a photo gallery to provide online visitors another way into the story.

That’s Alysa Straub in the photo accompanying this post–she’s had a spectacular season at Nazareth Academy in LaGrange Park.

Often, the difference between little or no publicity and solid P.R. is cooperation from clients. This outreach, for example, came about thanks to excellent collaboration with Ernesto Faisal, a longtime coach who provided me with the background information for the story.

In all, he invested over an hour of his time to help make it happen. Over the coming weeks and months, I firmly believe the time that he devoted will reap a solid return in the form of increased awareness of, and enrollment in, the stellar tennis coaching that goes on daily at Five Seasons.

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