Tag Archives: content creation

Distractions: The Junk Food of Creativity

Are you a consumer or a creator? It’s a question that I ask myself during those all-too-frequent occasions when I find myself plunging into consumer mode. Make no doubt, there are times to consume—to read the news, to become engrossed in a video clip of David Bowie’s prescient insights on the Internet’s impact on music, […]

Content Creation: A Foundational Element in Fueling Your Public Relations Effort

“Content creation.” It’s a term that I never heard, or used, during my years as a journalist. But it’s become an almost-daily phrase in my vocabulary as I help organizations tell their stories. The creation of content–often, in the form of stories that accentuate someone’s expertise and knowledge–is a foundational element in most any public […]