Tag Archives: event-based PR

Looking Back: My Mickey Rooney Interview

Thirteen years ago, while interviewing legendary entertainer Mickey Rooney for a feature in the Daily Herald, I asked him to reflect on some of his fondest memories in show business. “I never look back on anything,” he said, almost perturbed by the inquiry. “I look ahead.” That kind of determined focus on the future, not resting […]

Calendar Listings Are Good, But Only Skim the Surface of Event-Based PR Potential

Calendar listings are among the most avidly read sections of local newspapers. They provide succinct, at-a-glance information about events of particular interest to your community. And because each blurb is brief, there is a strong likelihood of successfully placing your organization’s fundraiser, workshop or other activity. The key is to provide enough lead time (two […]