Calendar listings are among the most avidly read sections of local newspapers.

They provide succinct, at-a-glance information about events of particular interest to your community. And because each blurb is brief, there is a strong likelihood of successfully placing your organization’s fundraiser, workshop or other activity.

The key is to provide enough lead time (two weeks typically) to ensure it has a fighting chance of inclusion.

But why stop there?

In addition to posting a brief listing, it’s well worth your time to develop a more in-depth preview that can capture more prominent coverage.

Some recent examples from Inside Edge PR’s archives:

Five Seasons Family Sports Club in Burr Ridge hosting an event for Newcomers & Neighbors of the Greater Hinsdale Area.

Jim Flanagan of Bentron Financial Group‘s workshop, Social Security: More Than Meets the Eye, held on March 15 at the River Forest Public Library.

TribLocal is just one of multiple local media outlets who receive both versions. By devoting just a little more time telling your story, you can exponentially expand your communication’s reach.

Related Posts:
Chicago Tribune’s Hyper-Hyper-Local Push
Boost `Calendar Awareness’ & Bolster Your Marketing and Public Relations Efforts


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