Tag Archives: Goliath

David vs. Goliath: from Gladwell’s Book to Cultivating Main Street PR Prospects

It’s a phrase that is steeped in our collective consciousness: David vs. Goliath. Dating back to the original confrontation between David, the shepherd boy, and Goliath, the fearsome Philistine, the two opposing forces represent the underdog going up against the giant—and somehow, some way, finding a way to win. In his latest book, David and […]