Tag Archives: Jewel marketing PR tactics

Fact: A `Savings’ Claim That Is Marketing Crap

Last week, I was at the Jewel in neighboring River Forest, Ill. when I came upon a 2009 desktop calendar that, understandably, was drastically marked down. With nearly half the year already done, and stacks of the calendars on the shelf, Jewel was clearly in fire-sale mode with “Fact or Crap.” Its cover promises “a […]