Tag Archives: naming a business

The Art of Business-Naming: 4 Factors to Weigh for Greatest PR, Marketing Impact

When it comes to your business–or that of a client in the midst of launching or re-branding its business–what’s in a name? Although it’s impossible to quantify with any degree of precision, there is plenty at stake when you get down to choosing what to call your enterprise. Here are four factors to consider that […]