Tag Archives: business marketing

The Art of Business-Naming: 4 Factors to Weigh for Greatest PR, Marketing Impact

When it comes to your business–or that of a client who is in the midst of launching or re-branding its business–what’s in a name? Although it’s impossible to quantify with any degree of precision, there is plenty at stake when you get down to choosing what to call your enterprise. Here are four factors to […]

PR Tip: Even When You Don’t Have a Lot, Work With What You’ve Got

Driving past a Berwyn condominium development recently, the banner draped in front of the building made a simple declaration: “New Pricing!” I flashed back to more than four years ago, when a similarly simple phrase was behind a public relations and marketing effort to spark more sales at the development known as Century Station: “work […]