For me, one of the most enjoyable parts of sports writing has always been the vast array of cool action verbs that you can use in describing a game’s outcome.
Routed, pummelled, thrashed, drubbed, nipped, shocked, trounced, to name only a few.
In a similar vein, I suspect that journalists covering the economy these days may be finding solace, amid the overwhelmingly negative news, in being able to trot out numerous adjectives to spice up their stories.
Is the economy “beleagured” or “beset” or “in the doldrums” or “troubled” or “swooning” or “moribund”? Take your pick, and crack open the thesaurus to find other words that may be fitting.
No matter which pejorative word or phrase one uses to describe the economy, there’s a public relations antidote for those seeking to wage a marketing campaign in this (pick your pessimistic adjective) climate. It’s called “free publicity,” and it’s something that all publicists strive to attain for their clients (for whom the freebie, of course, is on top of their publicists’ fee).
A year ago, Geoff Williams, a freelance writer on assignment with Growing Wealth Magazine, included some of my pointers in a story exploring that very subject.
You can find the story on the Inside Edge PR website, on the Resources page and headlined Marketing On A Budget.