Over the past three months, Mancini’s Pizza Pasta Cafe has nearly doubled its Facebook fan following, to 130. But even more important than that statistic is the qualitative change that’s occurred on the Oak Park restaurant’s Facebook page.
On that platform, the Downtown Oak Park mainstay is engaging its fans, providing visuals, running a weekly contest and exploring new ways to improve fans’ experience. In short, owner Al Mancini has taken my counsel, found someone in-house to get the ball rolling and given her the freedom to be creative.
Alas, the restaurant’s efforts remain an exception, as I noted today in my Chicago Marketing & PR Column at Examiner.com.
Over time, there have been ongoing wrinkles on sites like Facebook, but one thing hasn’t changed: the sense of dread that Facebook and its social-networking brethren routinely strike in the hearts of many business owners that I encounter.
This need not be so. For more details, check out the column, which is my updated version of “5 Stages of Facebook Grief.”