Godin Offers Take On Newspapers’ Future

Evidence of the decline of newspapers–as we now know them, anyway–is all around us, both locally and nationally.

Pioneer Press, the chain of weekly newspapers that has been around for more than a century, just shut down a dozen of its papers throughout the Chicago region. Last week, three Pioneer editors I have been in regular touch with the past two years were among 10 top editors who received pink slips.

Amid that dour news, I recently came across “When newspapers are gone, what will you miss?” a blog post featuring some refreshing insights from marketing maven Seth Godin.

One point he makes about journalism, and which I wholeheartedly agree with: “Punchline: if we really care about the investigation and the analysis, we’ll pay for it one way or another.”

Still very much in flux: just what that business model will look like.

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