Tag Archives: PR publicity marketing Matt Baron Inside Edge communication

Godin Offers Take On Newspapers’ Future

Evidence of the decline of newspapers–as we now know them, anyway–is all around us, both locally and nationally. Pioneer Press, the chain of weekly newspapers that has been around for more than a century, just shut down a dozen of its papers throughout the Chicago region. Last week, three Pioneer editors I have been in […]

Doors Open, Narrow On Healthcare PR

Healthcare is integral to our lives, and over the past few years it’s developed into a significant portion of Inside Edge PR business, with more than a dozen health-and-wellness clients in my A to Z experience. This afternoon, I had the intriguing, immaculately timed experience of fielding a call from one healthcare provider (who had […]

Blog Discipline Breeds PR Benefits

Six months ago, I would advise clients to consider starting a blog. You can show your expertise, I would explain, give your target audience something new to check out, and so forth. I don’t think anybody heeded my suggestion. Seemed like so much busy work, I’m sure. At the time, I was “too busy” to get […]

Listen Up! Follow Studs Terkel’s Example

In September, I was invited to speak to a gathering of the Illinois Association of Acupuncture and Oriental Medicine. As an association member was preparing my name tag, he asked how I should be described. Since I was going to be addressing the group, the logical answer might have seemed to be “speaker.” But, really, […]

The PR Benefits of Kindergarten Curiosity

I just got off the phone with a new client, from an industry that is largely foreign to me. I’m getting up to speed on terminology and context. When it comes to understanding the field, frankly, I am like a kindergartner on his first day of school.   There are more than a few publicists […]