Tag Archives: media outreach

When Pitching the Media, Keep it Brief

Unless you’ve been on the receiving end of a story pitch, you likely don’t appreciate the urgency of being succinct in those interactions. Having been on the receiving end of such pitches for about 20 years, I can assure you that the goal ought NEVER be selling the reporter, editor or producer on a story–that’s […]

`While You’re Up’ PR Like Ice Cream Clean-Up: Keep Carving it Up

Like old times: my dad carves up a half gallon of ice cream. What do empty ice cream bowls and public relations have in common? In my experience, anyway, both revolve around what you might call a “While You’re Up” philosophy. First, a bit of family history will help set the scene. A fond, enduring […]