Tag Archives: BHG/Gloor

`While You’re Up’ PR Like Ice Cream Clean-Up: Keep Carving it Up

Like old times: my dad carves up a half gallon of ice cream. What do empty ice cream bowls and public relations have in common? In my experience, anyway, both revolve around what you might call a “While You’re Up” philosophy. First, a bit of family history will help set the scene. A fond, enduring […]

Finding Creative Win-Wins To Generate Traffic, Inspire Community on Your Facebook Fan Page

Developing and growing Facebook Fan pages is a contact sport. If you run a business or organization, have you driven a stake in the Facebook ground yet? And if so, what are you doing to give your fan base a reason to keep coming back–and to suggest your page to those in their spheres of […]

Teeming With BHG/Gloor Realty Promos, Activity

For the second straight year, Inside Edge PR client Better Homes & Gardens Real Estate Gloor Realty is holding a clothing drive. (The photo here is from last year’s initiative, which led to more than 2,000 items being donated.) This year, the effort launches on Oct. 17 and has been expanded to include toys. If […]

`Tasty Dog Challenge’ Gains Notice, Momentum

Four years ago, when I was doing community relations work for Boston Market’s upscale (and short-lived) prototype attempt in River Forest, I helped organize a few fundraiser nights for area organizations, such as the Oak Park and River Forest High School Booster Club and the West Suburban Mothers of Multiples. The events, in which a […]